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CV SALESMAN INCENTIVE TRIP JAPAN 2026

From April 13–17, 2026, ILAC proudly hosted its annual Commercial Vehicle (CV) Salesman Incentive Trip in Japan, bringing together top-performing sales professionals from across Latin America and the Caribbean. The participants were selected and recognized by their respective ISUZU authorized dealers for their outstanding achievements and commitment throughout 2025.

This exclusive incentive trip serves as a key initiative by ISUZU to honor the dedication and success of its sales force while strengthening their connection with the brand. The program is designed to align participants around a shared objective: reinforcing ISUZU’s presence and leadership in the region, while continuing to empower and motivate sales teams in promoting the ISUZU truck lineup.

Throughout the visit, attendees experienced a comprehensive program that combined business engagement with cultural immersion. Highlights included a guided tour of the Fujisawa Plant, a visit to the ISUZU Plaza Museum, and the ISUZU’s headquarters. The activities provided a unique platform for participants to exchange insights, share market perspectives, and engage directly with ISUZU representatives. During these sessions, the company also formally recognized the exceptional sales performance achieved in 2025.

In addition to the professional agenda, participants had the opportunity to explore Japan’s rich culture, including its renowned landmarks, cuisine and traditions to enrich their overall experience. Feedback from attendees highlighted not only their gratitude for being part of the program, but also their admiration for the organization and quality of the experience, which they noted as a true reflection of ISUZU’s commitment to excellence:

Emanuel Serrano, Isuzu Sales Executive, Autocom Guatemala:

“Thank you very much for the attention and dedication throughout every step of the process. I truly enjoyed it to the fullest. Japan—an unforgettable experience. My sincere thanks to Carla Carpio, Vanessa Cossio, Noomo-san, Ayumi Kayama, Yukiko Okazaki, and Tomohiro Yamazaki for everything, giving 100% and demonstrating why this is the number one brand in commercial vehicles.”

Astrid Peña, Isuzu Administrative Manager, Canella Guatemala:

“Truly grateful—I deeply value the opportunity to have met you and the moments we shared. A warm, heartfelt hug to each of you. It’s been such a joy connecting with such wonderful people!

ISUZU extends its appreciation to all participating sales professionals for their continued dedication and contributions to the brand’s success.

We invite customers to visit their nearest ISUZU authorized dealer, where a highly trained sales team stands ready to provide exceptional service and professional guidance in selecting the right ISUZU truck solutions.